The Importance of Focus

Hey y’all,

Just want to send an appreciation to those reading my newsletter. It means a lot.

While I’ve had a lot of fun writing these weekly posts (for 11 weeks), I’m deciding to discontinue them.

Let me cut to the chase: I have to stop being so scatterbrained.

Yes, I’ve been doing a lot of different “creative pursuits” on the Internet, from starting a podcast to writing an email newsletter to creating content on Instagram and X.

While I’ve learned a lot of key lessons here and there, I feel like I’ve been spreading myself way too thin. Doing way too many things that I’ve failed to focus on what truly matters.

Here’s the thing about creating content online: You feel a lot of pressure to do it all.

There are so many distribution/social media channels out there. But at the end of the day, you can’t do it all. You can only focus on one, at most two.

At the end of the day, I want to work on my mission as my number 1 priority: creating music films and making them the absolute best they can possibly be.

Each music film takes around 250 hours, but honestly, 250 hours is nothing. The ultimate goal: I have to scale it to ~1,000 hours per film, at the very least.

And for that to happen, I need only two things:

1. Become financially independent → time independent.

2. Create music films full-time and go all in.

Everything else but those two steps is secondary.

I do want to be a well-known writer or podcaster. But I can’t serve two masters. No one can, at least for the long term. And we’re playing the long-term game here.

So instead, I’m going to keep it to these 250-500 word memos I send out spontaneously. No stakes. Just me having a chill conversation with you.

Have an awesome week,

Jeston Lu