Welcome to Artists, a public journal about my journey building a global artistic venture.
11.17.25, 8:27 p.m
When I first soft-launched Musinary in September, I didn’t expect the idea to take off.
All I wanted was to explore one question:
What would happen if you brought Hans Zimmer-level storytelling to startups?
Musinary landing page v1
From 2 videos alone (1 went viral, the other did decent), I had several founders reaching out to me to score their marketing campaigns.
Yet, I still felt highly skeptical and decided to focus all of my attention on my 5th film instead, “The Great China Adventure.”
However, my recent trip to NYC changed everything.
It gave me what I needed most: clarity. After talking to founders there who expressed genuine interest in Musinary, I decided to test the waters again.
Lo and behold, here are two crazy events that happened in the span of 5 days.
Outbound cold DM from one of the biggest directors in startup launch videos:
Inbound cold DM from a huge tech media startup:
Musinary is so early stage:
I haven’t officially launched Musinary yet
Most of my DMs were inbound, not outbound
I haven’t set up a pricing structure
I don’t even have a portfolio deck
However, a large part of me knows that I’ve struck gold in many ways – and I’m here to turn this solo idea into a category-defining business.
Here are several observations I’m noticing:
Musinary will sell to businesses, not consumers. That’s where real money and real budgets rule the negotiation table. Startups invest in cinematography, design, and copy. Sound is the last frontier.
Startups compete for attention. Startups, especially well-funded ones, will do anything they can to win the attention of the media. Viral launch videos (upwards of 6 figures+), marketing campaigns, brand assets, etc.
Storytelling is king. The ones who can turn a simple story into a strategic advantage will win. Your favorite products and brands have emotional resonance, not just a rational relationship. Music elevates this.
According to Shaan Puri from his recent “My First Million” podcast episode, the cardinal sin of business is this:
Creating a business that looks great on paper, but is something that nobody wants.
This was why I was initially skeptical of Musinary. But I think I’m proven wrong. After what’s been happening the past week and September, it became abundantly clear:
I’m stepping into a blue ocean opportunity.
And the question now becomes: will I seize this extremely rare window of time?
Of course, how could I not say “no?”
The market is open; it’s now time to ride the wave.
BTW: 10th public entry on Artists, we’re really just getting started :).
Be musinary,
